Bar Chart Curved
Bar Chart Curved
Location or Distance, Time, Transition

Bar Chart Curved

Use this Bar Chart to show amounts, values, and time.

Icons – Arrows
Icons – Arrows
Amount or Value, Comparison, Location or Distance, Time

Icons - Arrows

Use these Icons in Infographics or other graphic types to dynamically show movement and transition to a future state.

Funnel Graphic 8
Funnel Graphic 8
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 8

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Infographic 10
Infographic 10
Amount or Value, Comparison, Location or Distance, Time

Infographic 10

Use this Infographic to share quantitative data related to a specific topic.

Hexagonal Stacked Graphic
Hexagonal Stacked Graphic
Architecture or Structure, Hierarchy, Process or Flow, Protection or Isolation, Relationship, Synergy

Hexagonal Stacked Graphic

Use this Hexagonal Stacked Graphic to depict hierarchy, arrangement, structure, and/or relationship of a group of elements (e.g., an organization and…

Venn + Hexagon Diagram Hybrid
Venn + Hexagon Diagram Hybrid
Process or Flow, Relationship, Synergy

Venn + Hexagon Diagram Hybrid

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Area Chart 3
Area Chart 3
Amount or Value, Comparison, Location or Distance, Process or Flow, Relationship, Time, Transition

Area Chart 3

Use this Area Chart to show amounts, values, and time. This graphic is data driven.

Area Chart 2
Area Chart 2
Amount or Value, Comparison, Location or Distance, Process or Flow, Relationship, Time, Transition

Area Chart 2

Use this Area Chart to show amounts, values, and time. This graphic is data driven.

Area Chart
Area Chart
Amount or Value, Comparison, Location or Distance, Process or Flow, Relationship, Time, Transition

Area Chart

Use this Area Chart to show amounts, values, and time. This graphic is data driven.

Bar Chart 3
Bar Chart 3
Location or Distance, Time, Transition

Bar Chart 3

Use this Bar Chart to show amounts, values, and time. This graphic is data driven.

Bar Chart 2
Bar Chart 2
Location or Distance, Time, Transition

Bar Chart 2

Use this Bar Chart to show amounts, values, and time. This graphic is data driven.

Bar Chart
Bar Chart
Location or Distance, Time, Transition

Bar Chart

Use this Bar Chart to show amounts, values, and time. This graphic is data driven.

Block Graphic 5
Block graphic 5
Amount or Value, Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Block graphic 5

Use this Block graphic to show how elements work together.

Block Graphic 4
Block graphic 4
Amount or Value, Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Block graphic 4

Use this Block graphic to show how elements work together.

Block Graphic 3
Block graphic 3
Amount or Value, Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Block graphic 3

Use this Block graphic to show how elements work together.

Block Graphic 2
Block graphic 2
Amount or Value, Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Block graphic 2

Use this Block graphic to show how elements work together.

Block Graphic
Block graphic
Amount or Value, Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Block graphic

Use this Block graphic to show how elements work together.

Bridge Graphic 5
Bridge Graphic 5
Architecture or Structure, Comparison, Process or Flow, Time, Transition

Bridge Graphic 5

Use this Bridge Graphic as a graphic metaphor to depict the connection or transition between two actions, concepts, or entities.

Bridge Graphic 4
Bridge Graphic 4
Architecture or Structure, Comparison, Process or Flow, Time, Transition

Bridge Graphic 4

Use this Bridge Graphic as a graphic metaphor to depict the connection or transition between two actions, concepts, or entities.

Bridge Graphic 3
Bridge Graphic 3
Architecture or Structure, Comparison, Process or Flow, Time, Transition

Bridge Graphic 3

Use this Bridge Graphic as a graphic metaphor to depict the connection or transition between two actions, concepts, or entities.

Bridge Graphic 2
Bridge Graphic 2
Architecture or Structure, Comparison, Process or Flow, Time, Transition

Bridge Graphic 2

Use this Bridge Graphic as a graphic metaphor to depict the connection or transition between two actions, concepts, or entities.

Bridge Graphic
Bridge Graphic
Architecture or Structure, Comparison, Process or Flow, Time, Transition

Bridge Graphic

Use this Bridge Graphic as a graphic metaphor to depict the connection or transition between two actions, concepts, or entities.

Bubble Chart
Bubble Chart
Amount or Value, Comparison, Location or Distance, Relationship, Time, Transition

Bubble Chart

Use this Bubble Chart graphic to show amounts, values, and time. This graphic is data driven.

Calendar Graphic
Calendar Graphic
Amount or Value, Comparison, Location or Distance, Relationship, Time, Transition

Calendar Graphic

Use this Calendar to show schedules, events, and activities.

Chain Graphic
Chain Graphic
Hierarchy, Protection or Isolation, Relationship, Synergy

Chain Graphic

Use this Chain Graphic to show "linked" actions, concepts, or entities. Alternatively, chains illustrate restraint or security.

Circle Chart 2
Circle Chart 2
Amount or Value, Comparison, Location or Distance, Relationship, Time, Transition

Circle Chart 2

Use this Circle Chart to show changing amounts, values, or time. (This graphic is NOT data driven.)

Circle Chart
Circle Chart
Amount or Value, Comparison, Location or Distance, Relationship, Time, Transition

Circle Chart

Use this Circle Chart to show changing amounts, values, or time. (This graphic is NOT data driven.)

Conveyor Belt Graphic 3
Conveyor Belt Graphic 3
Amount or Value, Process or Flow, Relationship, Time, Transition

Conveyor Belt Graphic 3

Use this Conveyor Belt Graphic to illustrate a repeatable linear process.

Conveyor Belt 2
Conveyor Belt 2
Amount or Value, Process or Flow, Relationship, Time, Transition

Conveyor Belt 2

Use this Conveyor Belt Graphic to illustrate a repeatable linear process.

Conveyor Belt Graphic
Conveyor Belt Graphic
Amount or Value, Process or Flow, Relationship, Time, Transition

Conveyor Belt Graphic

Use this Conveyor Belt Graphic to illustrate a repeatable linear process.

Cutaway Diagram 2
Cutaway Diagram 2
Amount or Value, Architecture or Structure, Physical Description, Protection or Isolation, Relationship, Synergy

Cutaway Diagram 2

Use this Cutaway Diagram to show database solutions.

Cutaway Diagram
Cutaway Diagram
Amount or Value, Architecture or Structure, Physical Description, Protection or Isolation, Relationship, Synergy

Cutaway Diagram

Use this “battle space” Cutaway Diagram to show communication and alignment between forces. Elements are raster with transparent backgrounds. Lines…

Dashboard Graphic 3
Dashboard Graphic 3
Amount or Value, Comparison, Relationship, Synergy, Time

Dashboard Graphic 3

Use this Dashboard Graphic to show multiple metrics in one consolidated format. The line chart and pie charts are data…

Dashboard 2
Dashboard 2
Amount or Value, Comparison, Relationship, Synergy, Time

Dashboard 2

Use this Dashboard Graphic to show multiple metrics in one consolidated format. The line chart and pie charts are data…

Dashboard Graphic
Dashboard Graphic
Amount or Value, Comparison, Relationship, Synergy, Time

Dashboard Graphic

Use this Dashboard Graphic to show multiple metrics in one consolidated format. The line chart and pie charts are data…

DNA Graphic 2
DNA Graphic 2
Relationship

DNA Graphic 2

Use this DNA Graphic to illustrate the synergy of multiple actions, concepts, or entities. Together they combine to create a…

DNA Graphic
DNA Graphic
Relationship

DNA Graphic

Use this DNA Graphic to illustrate the synergy of multiple actions, concepts, or entities. Together they combine to create a…

Dome Graphic 3
Dome Graphic 3
Protection or Isolation, Relationship

Dome Graphic 3

Use this Dome Graphic to show containment, protection, or illustrate and area of influence.

Dome Graphic 2
Dome Graphic 2
Protection or Isolation, Relationship

Dome Graphic 2

Use this Dome Graphic to show containment, protection, or illustrate and area of influence.

Dome Graphic
Dome Graphic
Protection or Isolation, Relationship

Dome Graphic

Use this Dome Graphic to show containment, protection, or illustrate and area of influence.

Process Diagram 8
Process Diagram 8
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 8

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 7
Process Diagram 7
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 7

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 6
Process Diagram 6
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 6

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 5
Process Diagram 5
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 5

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 4
Process Diagram 4
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 4

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 3
Process Diagram 3
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 3

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 2
Process Diagram 2
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 2

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram
Process Diagram
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram

Use this Process Diagram to show relationships, influences, and interactions.

Pipe Graphic
Pipe Graphic
Architecture or Structure, Process or Flow, Relationship, Synergy, Transition

Pipe Graphic

Use this Pipe Graphic to show a designed, structured process and the isolated linear flow of elements.

Pie Chart 3
Pie Chart 3
Amount or Value, Comparison, Relationship, Synergy, Time

Pie Chart 3

Use this Pie Chart to show percentages relative to the whole.

Pie Chart 2
Pie Chart 2
Amount or Value, Comparison, Relationship, Synergy, Time

Pie Chart 2

Use this Pie Chart to show percentages relative to the whole.

Pie Chart
Pie Chart
Amount or Value, Comparison, Relationship, Synergy, Time

Pie Chart

Use this Pie Chart to show percentages relative to the whole.

Peg Graphic 2
Peg Graphic 2
Amount or Value, Hierarchy

Peg Graphic 2

Use this Peg Graphic to show interconnectivity of entities or ideas to create a unified whole (think "Legos").

Peg Graphic
Peg Graphic
Amount or Value, Hierarchy

Peg Graphic

Use this Peg Graphic to show interconnectivity of entities or ideas to create a unified whole (think "Legos").

Organizational Chart 3
Organizational Chart 3
Amount or Value, Architecture or Structure, Hierarchy, Relationship, Synergy

Organizational Chart 3

Use this Organizational Chart to depict hierarchy, arrangement, structure, and/or relationship of a group of elements (e.g., an organization and…

Organizational Chart 2
Organizational Chart 2
Amount or Value, Architecture or Structure, Hierarchy, Relationship, Synergy

Organizational Chart 2

Use this Organizational Chart to depict hierarchy, arrangement, structure, and/or relationship of a group of elements (e.g., an organization and…

Organizational Chart
Organizational Chart
Amount or Value, Architecture or Structure, Hierarchy, Relationship, Synergy

Organizational Chart

Use this Organizational Chart to depict hierarchy, arrangement, structure, and/or relationship of a group of elements (e.g., an organization and…

Network Diagram
Network Diagram
Amount or Value, Architecture or Structure, Hierarchy, Process or Flow, Relationship

Network Diagram

Use these Network Diagram icons and symbols to build your own Network Diagrams.

Map Graphic 3
Map Graphic 3
Amount or Value, Location or Distance, Relationship

Map Graphic 3

Use this graphic to show regions, countries, cities, and locations of your offices, headquarters, corporate reach, bases, etc.

Map Graphic 2
Map Graphic 2
Amount or Value, Location or Distance, Relationship

Map Graphic 2

Use this graphic to show regions, countries, cities, and locations of your offices, headquarters, corporate reach, bases, etc.

Map Graphic
Map Graphic
Amount or Value, Location or Distance, Relationship

Map Graphic

Use this graphic to show regions, countries, cities, and locations of your offices, headquarters, corporate reach, bases, etc.

Icons 5
Icons 5

Icons 5

Use this graphic as an icon, symbol, or to display your digital information.

Icons 4
Icons 4

Icons 4

Use this graphic as an icon, symbol, or to display your digital information.

Icons 3
Icons 3

Icons 3

Use this graphic as an icon, symbol, or to display your digital information.

Icons 2
Icons 2

Icons 2

Use this graphic as an icon, symbol, or to display your digital information.

Icons
Icons

Icons

Use this graphic as an icon, symbol, or to display your digital information.

Loop Graphic 4
Loop Graphic 4
Cause and Effect, Process or Flow, Relationship, Synergy

Loop Graphic 4

Use this Looping Graphic to show repeatable processes.

Loop Graphic 3
Loop Graphic 3
Cause and Effect, Process or Flow, Relationship, Synergy

Loop Graphic 3

Use this Looping Graphic to show repeatable processes.

Loop Graphic 2
Loop Graphic 2
Cause and Effect, Process or Flow, Relationship, Synergy

Loop Graphic 2

Use this Looping Graphic to show repeatable processes.

Loop Graphic
Loop Graphic
Cause and Effect, Process or Flow, Relationship, Synergy

Loop Graphic

Use this Looping Graphic to show repeatable processes.

Line Chart 2
Line Chart 2
Amount or Value, Comparison, Location or Distance, Process or Flow, Relationship, Time, Transition

Line Chart 2

Use this Line Chart/Bar Chart hybrid to show quantitative data. This graphic is data driven.

Line Chart
Line Chart
Amount or Value, Comparison, Location or Distance, Process or Flow, Relationship, Time, Transition

Line Chart

Use this Line Chart/Bar Chart hybrid to show quantitative data. This graphic is data driven.

Candlestick Chart
Candlestick Chart
Amount or Value, Comparison, Relationship, Time

Candlestick Chart

Use this Candlestick Chart to show changes in value and other information pertaining to stocks, bonds, commodities, etc. This graphic…

Hexagon Graphic 2
Hexagon Graphic 2
Architecture or Structure, Hierarchy, Synergy

Hexagon Graphic 2

Use this Hexagon Graphic to depict hierarchy, arrangement, structure, and/or relationship of a group of elements.

Hexagon Graphic
Hexagon Graphic
Architecture or Structure, Hierarchy, Synergy

Hexagon Graphic

Use this Hexagon Graphic to depict hierarchy, arrangement, structure, and/or relationship of a group of elements.

Gear Graphic 3
Gear Graphic 3
Architecture or Structure, Cause and Effect, Process or Flow, Relationship, Synergy

Gear Graphic 3

Use this Gear Graphic as to show how parts work together as a whole and a visual metaphor for process…

Gear Graphic 2
Gear Graphic 2
Architecture or Structure, Cause and Effect, Process or Flow, Relationship, Synergy

Gear Graphic 2

Use this Gear Graphic as to show how parts work together as a whole and a visual metaphor for process…

Gear Graphic
Gear Graphic
Architecture or Structure, Cause and Effect, Process or Flow, Relationship, Synergy

Gear Graphic

Use this Gear Graphic as to show how parts work together as a whole and a visual metaphor for process…

Gauge Graphic 3
Gauge Graphic 3
Comparison, Time

Gauge Graphic 3

Use this Gauge Graphic to present data in a unique and professional way.

Gauge Graphic 2
Gauge Graphic 2
Comparison, Time

Gauge Graphic 2

Use this Gauge Graphic to present data in a unique and professional way.

Gauge Graphic
Gauge Graphic
Comparison, Time

Gauge Graphic

Use this Gauge Graphic to present data in a unique and professional way.

Gantt Chart
Gantt Chart
Amount or Value, Cause and Effect, Comparison, Process or Flow, Relationship, Time, Transition

Gantt Chart

Use this Gantt Chart to communicate schedule and activity for tracking, planning, review purposes. (This chart is NOT data driven.)

Zipper Graphic
Zipper Graphic
Architecture or Structure, Relationship, Synergy

Zipper Graphic

Use this Zipper Graphic to show divisions uniting or elements interlocking.

Venn Diagram 6
Venn Diagram 6
Process or Flow, Relationship, Synergy

Venn Diagram 6

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Venn Diagram 5
Venn Diagram 5
Process or Flow, Relationship, Synergy

Venn Diagram 5

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Venn Diagram 4
Venn Diagram 4
Process or Flow, Relationship, Synergy

Venn Diagram 4

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Venn Diagram 3
Venn Diagram 3
Process or Flow, Relationship, Synergy

Venn Diagram 3

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Venn Diagram 2
Venn Diagram 2
Process or Flow, Relationship, Synergy

Venn Diagram 2

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Venn Diagram
Venn Diagram
Process or Flow, Relationship, Synergy

Venn Diagram

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Vee Graphic
Vee Graphic
Process or Flow, Relationship, Synergy

Vee Graphic

Use this Vee Diagram to illustrate relationships, and a process for validation and verification. (Also called an IV&V Diagram.)

Tree Graphic 3
Tree Graphic 3
Cause and Effect, Hierarchy, Relationship, Time, Transition

Tree Graphic 3

Use this graphic as a branching diagram or visual metaphor depicting categories and groupings of elements to show cause and…

Tree Graphic 2
Tree Graphic 2
Cause and Effect, Hierarchy, Relationship, Time, Transition

Tree Graphic 2

Use this graphic as a branching diagram or visual metaphor depicting categories and groupings of elements to show cause and…

Tree Graphic
Tree Graphic
Cause and Effect, Hierarchy, Relationship, Time, Transition

Tree Graphic

Use this graphic as a branching diagram or visual metaphor depicting categories and groupings of elements to show cause and…

Timeline Graphic 6
Timeline Graphic 6
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic 6

Use this Timeline to show dates for any month. Highlight the month and days and use the blowouts for detail.

Timeline Graphic 5
Timeline Graphic 5
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic 5

Use this Timeline to show dates for any month. Highlight the month and days and use the blowouts for detail.

Timeline Graphic 4
Timeline Graphic 4
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic 4

Use this Timeline to show dates for any month. Highlight the month and days and use the blowouts for detail.

Timeline Graphic 3
Timeline Graphic 3
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic 3

Use this Timeline to show dates for any month. Highlight the month and days and use the blowouts for detail.

Timeline Graphic 2
Timeline Graphic 2
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic 2

Use this Timeline to show dates for any month. Highlight the month and days and use the blowouts for detail.

Timeline Graphic
Timeline Graphic
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic

Use this split Timeline to show dates for any month. Highlight the month and days and use the blowouts for…

Temple Graphic
Temple Graphic
Hierarchy, Relationship, Synergy

Temple Graphic

Use this Temple Graphic to depict steps in a process and show support, grouping, and hierarchy.

TearSheet Graphic 5
TearSheet Graphic 5

TearSheet Graphic 5

Use these document graphics to communicate concepts like news stories, publications, announcements, and many more.

TearSheet Graphic 4
TearSheet Graphic 4

TearSheet Graphic 4

Use these document graphics to communicate concepts like news stories, publications, announcements, and many more.

TearSheet Graphic 3
TearSheet Graphic 3

TearSheet Graphic 3

Use these document graphics to communicate concepts like news stories, publications, announcements, and many more.

TearSheet 2
TearSheet 2

TearSheet 2

Use these document graphics to communicate concepts like news stories, publications, announcements, and many more.

TearSheet Graphic
TearSheet Graphic

TearSheet Graphic

Use these document graphics to communicate concepts like news stories, publications, announcements, and many more.

Table Graphic 4
Table Graphic 4
Amount or Value, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Relationship, Time

Table Graphic 4

Use this Table to correlate data along multiple axes.

Table Graphic 3
Table Graphic 3
Amount or Value, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Relationship, Time

Table Graphic 3

Use this Table to correlate data along multiple axes.

Table Graphic 2
Table Graphic 2
Amount or Value, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Relationship, Time

Table Graphic 2

Use this Table to correlate data along multiple axes.

Table Graphic
Table Graphic
Amount or Value, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Relationship, Time

Table Graphic

Use this Table to correlate data along multiple axes.

Stair Graphic 5
Stair Graphic 5
Amount or Value, Hierarchy, Process or Flow, Relationship, Time, Transition

Stair Graphic 5

Use this Stair Graphic to show steps in a process, as a metaphor for progress, or to illustrate levels.

Stair Graphic 4
Stair Graphic 4
Amount or Value, Hierarchy, Process or Flow, Relationship, Time, Transition

Stair Graphic 4

Use this Stair Graphic to show steps in a process, as a metaphor for progress, or to illustrate levels.

Stair Graphic 3
Stair Graphic 3
Amount or Value, Hierarchy, Process or Flow, Relationship, Time, Transition

Stair Graphic 3

Use this Stair Graphic to show steps in a process, as a metaphor for progress, or to illustrate levels.

Stair Graphic 2
Stair Graphic 2
Amount or Value, Hierarchy, Process or Flow, Relationship, Time, Transition

Stair Graphic 2

Use this Stair Graphic to show steps in a process, as a metaphor for progress, or to illustrate levels.

Stair Graphic
Stair Graphic
Amount or Value, Hierarchy, Process or Flow, Relationship, Time, Transition

Stair Graphic

Use this Stair Graphic to show steps in a process, as a metaphor for progress, or to illustrate levels.

Infographic 9
Infographic 9
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 9

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 8
Infographic 8
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 8

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 7
Infographic 7
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 7

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 6
Infographic 6
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 6

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 5
Infographic 5
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 5

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 4
Infographic 4
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 4

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 3
Infographic 3
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 3

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 2
Infographic 2
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 2

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic
Infographic
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic

Use this Infographic to showcase interconnected information related to a specific topic.

Graph Graphic 2
Graph Graphic 2
Amount or Value, Cause and Effect, Comparison, Location or Distance, Process or Flow, Relationship, Synergy, Time, Transition

Graph Graphic 2

Use this Graph to show amounts, values, and time. This graphic is data driven.

Graph Graphic
Graph Graphic
Amount or Value, Cause and Effect, Comparison, Location or Distance, Process or Flow, Relationship, Synergy, Time, Transition

Graph Graphic

Use this Graph to show amounts, values, and time. This graphic is data driven.

Stacked Graphic 3
Stacked Graphic 3
Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Stacked Graphic 3

Use these Stacked Diagram parts to create your stacked diagrams.

Stacked Graphic 2
Stacked Graphic 2
Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Stacked Graphic 2

Use these Stacked Diagram parts to create your stacked diagrams.

Stacked Graphic
Stacked Graphic
Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Stacked Graphic

Use these Stacked Diagram parts to create your stacked diagrams.

Spiral Graphic 5
Spiral Graphic 5
Process or Flow

Spiral Graphic 5

Use this Spiral Graphic as a metaphor that illustrates the evolution of an action, concept, or entity through a cyclical…

Spiral Graphic 4
Spiral Graphic 4
Process or Flow

Spiral Graphic 4

Use this Spiral Graphic as a metaphor that illustrates the evolution of an action, concept, or entity through a cyclical…

Spiral Graphic 3
Spiral Graphic 3
Process or Flow

Spiral Graphic 3

Use this Spiral Graphic as a metaphor that illustrates the evolution of an action, concept, or entity through a cyclical…

Spiral Graphic 2
Spiral Graphic 2
Process or Flow

Spiral Graphic 2

Use this Spiral Graphic as a metaphor that illustrates the evolution of an action, concept, or entity through a cyclical…

Spiral Graphic
Spiral Graphic
Process or Flow

Spiral Graphic

Use this Spiral Graphic as a metaphor that illustrates the evolution of an action, concept, or entity through a cyclical…

Funnel Graphic 7
Funnel Graphic 7
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 7

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic 6
Funnel Graphic 6
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 6

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic 5
Funnel Graphic 5
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 5

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic 4
Funnel Graphic 4
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 4

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic 3
Funnel Graphic 3
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 3

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic
Funnel Graphic
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic 2
Funnel Graphic 2
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 2

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Scale Graphic
Scale Graphic
Amount or Value, Comparison, Relationship

Scale Graphic

Use this Scale Graphic to show comparisons and as a metaphor for assessment, evaluation, and judgment. Includes two additional slides…

Pyramid Graphic 4
Pyramid Graphic 4
Hierarchy, Process or Flow, Synergy, Time

Pyramid Graphic 4

Use this Pyramid Graphic to show hierarchy, arrangement, structure, and/or relationship of a group of elements. The bottom elements support…

Pyramid Graphic 3
Pyramid Graphic 3
Hierarchy, Process or Flow, Synergy, Time

Pyramid Graphic 3

Use this Pyramid Graphic to show hierarchy, arrangement, structure, and/or relationship of a group of elements. The bottom elements support…

Pyramid Graphic 2
Pyramid Graphic 2
Hierarchy, Process or Flow, Synergy, Time

Pyramid Graphic 2

Use this Pyramid Graphic to show hierarchy, arrangement, structure, and/or relationship of a group of elements. The bottom elements support…

Road Graphic 2
Road Graphic 2
Synergy

Road Graphic 2

Use this Road Graphic as a metaphor to depict the path between the “as is” or “before” state to the…

Road Graphic 3
Road Graphic 3
Synergy

Road Graphic 3

Use this Road Graphic as a metaphor to depict the path between the “as is” or “before” state to the…

Pyramid Graphic
Pyramid Graphic
Hierarchy, Process or Flow, Synergy, Time

Pyramid Graphic

Use this Pyramid Graphic to show hierarchy, arrangement, structure, and/or relationship of a group of elements. The bottom elements support…

Road Graphic
Road Graphic
Synergy

Road Graphic

Use this Road Graphic as a metaphor to depict the path between the “as is” or “before” state to the…

Impossible To Ignore

Several years ago, I first attended the Presentation Summit and was blown away by Dr. Carmen Simon’s keynote. Using principles of behavioral psychology, a fluid presenting style, and engaging visuals, Dr. Simon captivated and inspired the attendees to rethink how we connect with our audiences to create memorable presentations.

Dr. Simon holds doctorates in both instructional technology and cognitive psychology. She applies her knowledge from both fields to change how the world communicates. Through her company Memzy, Dr. Simon works with worldwide brands to craft memorable messages by focusing on how the brain works.

In her latest book, Impossible to Ignore: Creating Memorable Content to Influence Decisions, she shows marketers, presenters, trainers, and sales people how to be more memorable and reach their goals through neuroscience.

  1. Impossible to Ignore provides practical tools—backed by research in behavioral psychology—to craft memorable messages. What inspired you to write this book? Was there a specific “cue” that prompted you to act on your “intentions”? 😉
    Definitely! I used to work in the R&D department of a telecom company. Vendors would come to pitch us various products and after a few days of presentations, I realized I could not remember much. To make matters worse, from the little I remembered, I did not know with certainty who presented what. So many messages were so similar that I would have a hard time differentiating between various presenters. This was a shame because someone may have done a good job presenting but when we selected vendors, we may have given credit to someone else simply because we could not remember with precision. So that was my cue: I started asking the question, “Is it possible to influence someone else’s memory with precision?” I was not after finding techniques to enable people to remember more things. I wanted techniques to help people remember the right things.
  2. My first question references two of the three “prospective memory” steps described in Impossible to Ignore. You call this model the “modern approach to memory” and describe a simple process for how people remember. Please define prospective memory and give an overview of the three steps.
    When we aspire to be memorable, we must understand how memory works. I am a cognitive scientist and I specialize in reviewing or conducting research on mental functions, such as attention, memory, and decision-making. The epiphany I had while conducting research on memory is that memory has evolved not to help us keep track of the past but rather to keep track of the future. Think about it for your own situation: last week, for example, which memory problems did you have? Did you keep forgetting something that had happened 2 weeks prior or did you mostly forget intentions that you set to do, like sending an email before finishing work, or stopping by the store on your way home or picking up dry cleaning on a certain day? We set up various intentions at the beginning of the day or week and we forget. Retrospective memory, which is remembering the past, is useful, but prospective memory, which is remembering to act on future intentions, is useful-er. Especially for business. This is because your prospects, customers, family members—anyone who might make decisions in your favor needs to remember you in the future, where decisions happen. If we use this premise and you imagine that you communicate something at Point A, then you hope that people remember and act at Point B. So then we must ask, “what will likely happen in people’s brains at Point B?” The chart below shows three phases that people will likely complete: at Point B, when you are no longer in the room, they may see a cue, they may search their memory and execute on an intention. For example, if you told your spouse to pick up the dry cleaning on the way back home from work, he/she may see a sign toward the shopping center (cue), search their memory (what was I supposed to do? Oh, yes pick up the dry cleaning), and then pull into the parking lot and complete the chore (execute on intentions).

    photo-1_carmensimonThe mistake we often make in business communication is not to be aware of what will likely happen in people’s words at Point B and communicate that already at Point A. For example, let’s say you are creating a half-day training session on how to use a new software tool. Instead of organizing the content by the typical categories of “intro, software features, business application,” consider organizing them by how the tool itself is organized and likely to be used. This way, when people go back to work and they see the tool, parts of it will trigger what they learned and increase the chances of applying the new memories. After all, what good is memory without action?photo-2_carmensimon
  3. What is the biggest challenge presenters face when designing content?
    I think one of the biggest challenges we face is taking charge of what we want others to remember. Take a look at the responses below. They are from a research study I conducted a few years ago, where I wanted to see how many slides people would remember after viewing a deck of 20 slides, each slide containing one message. Participants knew this was a memory study and they had been informed that after they view the file, they would receive a test after 48 hours to check what they remembered. They were asked not to take notes. The findings of the study showed that people remembered on average 4 slides out of 20. This was not surprising. What was surprising was that out of 1,500 participants, 500 remembered nothing. And their “nothing” was not a pure 0. Most things (false memories) were based on content they had seen or heard elsewhere; some admitted their content amnesia with honesty (see some of their responses below). I became very humble after this research as to how little people retain from what we share to them. Just because something is top of mind to you—the presenter—it does not mean that it will stay top of mind for others after you leave the room. And it’s unfortunate because people make decisions based on what they remember, not on what they forget.
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    Stay humble by how much people remember – or rather forget – from your communication materials

  4. What is the most important step that presenters should take to make audiences remember their message?
    By far the most important part in getting the audience to remember a message is to be clear about what that message is. Audiences, for most part forget about 90% of content after two days; this is based on the forgetting curve—a theory and formula according to which when people view content without the intention to remember, they forget most of that content after 48 hours. Fortunately, the little that stays in our memory tends to stay there for a long time. So being clear about that 10% message is key (let’s call it a metaphorical “10%” message because in business, it’s almost impossible to place a strict number on how much people really retain). We know it’s very little. Clarifying the 10% message is mandatory.
    Once we have a clear 10% message and we know what we want to be memorable for, then, hand-in-hand with this principle, goes the element of distinction. This is also mandatory because it is possible that you have a clear 10% message and so do a few other people, and the messages are too alike. In this case, viewers or listeners will not remember who said what, just like I didn’t in my previous job. So analyze your message and find places where you can play off the familiar, where you can deviate from patterns that your audiences have learned to expect.
    For example, I was browsing through a web site the other day and a few things caught my attention—things that I typically don’t even focus on. Notice in the screen shots below how they are messing with our expectations. Typically, we process the concept of change from left to right (like the past is normally represented to the left and what happens in the future is to the right). When they mention the sales, they mention first the current price and then the older price. That made me do a double-take, therefore extra attention. Typically, when you’re asked to type an email, you’re provided with a box. This site simply has a line, almost symbolizing the act of “signing above the line.” And typically, when you click on something that is enlarged in another window, the close button looks like an X. On this site, it looked like an eye that’s shut. Cute and deviant from a pattern I’ve learned to expect.

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    What elements can you find that help you deviate from a pattern, like they did with the close button in this example?

    Reflecting on our own content, if we want to become memorable, it’s beneficial to keep thinking how we can twist the familiar just enough to get the extra attention without being annoying.
  5. We are excited for your keynote at The Presentation Summit in October. Can you give us a teaser about your topic?
    Well … speaking of annoyance … one of the topics that I receive a lot of questions on is repetition. There is no secret: repetition is the mother of memory. Once you have a clear, distinguished 10% message, you must repeat it often enough where people have increased chances to store it long-term. However, there is a fine line between repetition and annoyance. So the question becomes: how do you repeat something to become memorable but not run something into the ground or sound like a broken record? What, when, and how much to repeat to stay on people’s minds will be questions that I will answer during the keynote.

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