Matthew Pierce, Learning & Video Ambassador at TechSmith, hosted Mike Parkinson on The Visual Lounge podcast. He poses Mike this question:

How do you create effective visuals?

During the podcast, Mike answers this question in-depth. He details his step-by-step graphic process, starting with goals and audience to working out your means and motivators—all before you even start thinking about how your visuals will look.

Matthew called this episode a masterclass in creative visuals and visual messaging!

Listen to The Visual Lounge podcast for free on their website or through your favorite podcast app.