
Making an infographic is relatively easy. Making it viral is the hard part. Here is a way to do it:
STEP 1: Start with a topic that is popular (i.e., in the news, trending on social media).
STEP 2: Choose a provocative title that mentions the hot topic. This is your headline. It should give people a reason to care about your infographic.
STEP 3: Find facts that support your title / headline. Break the information into bite-sized, digestible chunks and arrange them to tell a story.
STEP 4: Render the infographic using your favorite graphics software or an online infographic tool such as the following:
Tip: Here is a Graphic Cheat Sheet to help you pick the right graphic type. (I am not including my process for turning words into an infographic my focus is on making it viral.)
STEP 5: Post your infographic everywhere you can. Include “share” buttons where possible. Reach out to news sites that are seeking topical content and ask them if they would like to share your infographic. (It is free content for them and infographics are a popular means of getting information.)