Bar Chart Curved
Bar Chart Curved
Location or Distance, Time, Transition

Bar Chart Curved

Use this Bar Chart to show amounts, values, and time.

Icons – Arrows
Icons – Arrows
Amount or Value, Comparison, Location or Distance, Time

Icons - Arrows

Use these Icons in Infographics or other graphic types to dynamically show movement and transition to a future state.

Funnel Graphic 8
Funnel Graphic 8
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 8

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Infographic 10
Infographic 10
Amount or Value, Comparison, Location or Distance, Time

Infographic 10

Use this Infographic to share quantitative data related to a specific topic.

Hexagonal Stacked Graphic
Hexagonal Stacked Graphic
Architecture or Structure, Hierarchy, Process or Flow, Protection or Isolation, Relationship, Synergy

Hexagonal Stacked Graphic

Use this Hexagonal Stacked Graphic to depict hierarchy, arrangement, structure, and/or relationship of a group of elements (e.g., an organization and…

Venn + Hexagon Diagram Hybrid
Venn + Hexagon Diagram Hybrid
Process or Flow, Relationship, Synergy

Venn + Hexagon Diagram Hybrid

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Area Chart 3
Area Chart 3
Amount or Value, Comparison, Location or Distance, Process or Flow, Relationship, Time, Transition

Area Chart 3

Use this Area Chart to show amounts, values, and time. This graphic is data driven.

Area Chart 2
Area Chart 2
Amount or Value, Comparison, Location or Distance, Process or Flow, Relationship, Time, Transition

Area Chart 2

Use this Area Chart to show amounts, values, and time. This graphic is data driven.

Area Chart
Area Chart
Amount or Value, Comparison, Location or Distance, Process or Flow, Relationship, Time, Transition

Area Chart

Use this Area Chart to show amounts, values, and time. This graphic is data driven.

Bar Chart 3
Bar Chart 3
Location or Distance, Time, Transition

Bar Chart 3

Use this Bar Chart to show amounts, values, and time. This graphic is data driven.

Bar Chart 2
Bar Chart 2
Location or Distance, Time, Transition

Bar Chart 2

Use this Bar Chart to show amounts, values, and time. This graphic is data driven.

Bar Chart
Bar Chart
Location or Distance, Time, Transition

Bar Chart

Use this Bar Chart to show amounts, values, and time. This graphic is data driven.

Block Graphic 5
Block graphic 5
Amount or Value, Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Block graphic 5

Use this Block graphic to show how elements work together.

Block Graphic 4
Block graphic 4
Amount or Value, Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Block graphic 4

Use this Block graphic to show how elements work together.

Block Graphic 3
Block graphic 3
Amount or Value, Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Block graphic 3

Use this Block graphic to show how elements work together.

Block Graphic 2
Block graphic 2
Amount or Value, Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Block graphic 2

Use this Block graphic to show how elements work together.

Block Graphic
Block graphic
Amount or Value, Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Block graphic

Use this Block graphic to show how elements work together.

Bridge Graphic 5
Bridge Graphic 5
Architecture or Structure, Comparison, Process or Flow, Time, Transition

Bridge Graphic 5

Use this Bridge Graphic as a graphic metaphor to depict the connection or transition between two actions, concepts, or entities.

Bridge Graphic 4
Bridge Graphic 4
Architecture or Structure, Comparison, Process or Flow, Time, Transition

Bridge Graphic 4

Use this Bridge Graphic as a graphic metaphor to depict the connection or transition between two actions, concepts, or entities.

Bridge Graphic 3
Bridge Graphic 3
Architecture or Structure, Comparison, Process or Flow, Time, Transition

Bridge Graphic 3

Use this Bridge Graphic as a graphic metaphor to depict the connection or transition between two actions, concepts, or entities.

Bridge Graphic 2
Bridge Graphic 2
Architecture or Structure, Comparison, Process or Flow, Time, Transition

Bridge Graphic 2

Use this Bridge Graphic as a graphic metaphor to depict the connection or transition between two actions, concepts, or entities.

Bridge Graphic
Bridge Graphic
Architecture or Structure, Comparison, Process or Flow, Time, Transition

Bridge Graphic

Use this Bridge Graphic as a graphic metaphor to depict the connection or transition between two actions, concepts, or entities.

Bubble Chart
Bubble Chart
Amount or Value, Comparison, Location or Distance, Relationship, Time, Transition

Bubble Chart

Use this Bubble Chart graphic to show amounts, values, and time. This graphic is data driven.

Calendar Graphic
Calendar Graphic
Amount or Value, Comparison, Location or Distance, Relationship, Time, Transition

Calendar Graphic

Use this Calendar to show schedules, events, and activities.

Chain Graphic
Chain Graphic
Hierarchy, Protection or Isolation, Relationship, Synergy

Chain Graphic

Use this Chain Graphic to show "linked" actions, concepts, or entities. Alternatively, chains illustrate restraint or security.

Circle Chart 2
Circle Chart 2
Amount or Value, Comparison, Location or Distance, Relationship, Time, Transition

Circle Chart 2

Use this Circle Chart to show changing amounts, values, or time. (This graphic is NOT data driven.)

Circle Chart
Circle Chart
Amount or Value, Comparison, Location or Distance, Relationship, Time, Transition

Circle Chart

Use this Circle Chart to show changing amounts, values, or time. (This graphic is NOT data driven.)

Conveyor Belt Graphic 3
Conveyor Belt Graphic 3
Amount or Value, Process or Flow, Relationship, Time, Transition

Conveyor Belt Graphic 3

Use this Conveyor Belt Graphic to illustrate a repeatable linear process.

Conveyor Belt 2
Conveyor Belt 2
Amount or Value, Process or Flow, Relationship, Time, Transition

Conveyor Belt 2

Use this Conveyor Belt Graphic to illustrate a repeatable linear process.

Conveyor Belt Graphic
Conveyor Belt Graphic
Amount or Value, Process or Flow, Relationship, Time, Transition

Conveyor Belt Graphic

Use this Conveyor Belt Graphic to illustrate a repeatable linear process.

Cutaway Diagram 2
Cutaway Diagram 2
Amount or Value, Architecture or Structure, Physical Description, Protection or Isolation, Relationship, Synergy

Cutaway Diagram 2

Use this Cutaway Diagram to show database solutions.

Cutaway Diagram
Cutaway Diagram
Amount or Value, Architecture or Structure, Physical Description, Protection or Isolation, Relationship, Synergy

Cutaway Diagram

Use this “battle space” Cutaway Diagram to show communication and alignment between forces. Elements are raster with transparent backgrounds. Lines…

Dashboard Graphic 3
Dashboard Graphic 3
Amount or Value, Comparison, Relationship, Synergy, Time

Dashboard Graphic 3

Use this Dashboard Graphic to show multiple metrics in one consolidated format. The line chart and pie charts are data…

Dashboard 2
Dashboard 2
Amount or Value, Comparison, Relationship, Synergy, Time

Dashboard 2

Use this Dashboard Graphic to show multiple metrics in one consolidated format. The line chart and pie charts are data…

Dashboard Graphic
Dashboard Graphic
Amount or Value, Comparison, Relationship, Synergy, Time

Dashboard Graphic

Use this Dashboard Graphic to show multiple metrics in one consolidated format. The line chart and pie charts are data…

DNA Graphic 2
DNA Graphic 2
Relationship

DNA Graphic 2

Use this DNA Graphic to illustrate the synergy of multiple actions, concepts, or entities. Together they combine to create a…

DNA Graphic
DNA Graphic
Relationship

DNA Graphic

Use this DNA Graphic to illustrate the synergy of multiple actions, concepts, or entities. Together they combine to create a…

Dome Graphic 3
Dome Graphic 3
Protection or Isolation, Relationship

Dome Graphic 3

Use this Dome Graphic to show containment, protection, or illustrate and area of influence.

Dome Graphic 2
Dome Graphic 2
Protection or Isolation, Relationship

Dome Graphic 2

Use this Dome Graphic to show containment, protection, or illustrate and area of influence.

Dome Graphic
Dome Graphic
Protection or Isolation, Relationship

Dome Graphic

Use this Dome Graphic to show containment, protection, or illustrate and area of influence.

Process Diagram 8
Process Diagram 8
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 8

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 7
Process Diagram 7
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 7

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 6
Process Diagram 6
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 6

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 5
Process Diagram 5
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 5

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 4
Process Diagram 4
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 4

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 3
Process Diagram 3
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 3

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram 2
Process Diagram 2
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram 2

Use this Process Diagram to show relationships, influences, and interactions.

Process Diagram
Process Diagram
Amount or Value, Cause and Effect, Hierarchy, Process or Flow, Time, Transition

Process Diagram

Use this Process Diagram to show relationships, influences, and interactions.

Pipe Graphic
Pipe Graphic
Architecture or Structure, Process or Flow, Relationship, Synergy, Transition

Pipe Graphic

Use this Pipe Graphic to show a designed, structured process and the isolated linear flow of elements.

Pie Chart 3
Pie Chart 3
Amount or Value, Comparison, Relationship, Synergy, Time

Pie Chart 3

Use this Pie Chart to show percentages relative to the whole.

Pie Chart 2
Pie Chart 2
Amount or Value, Comparison, Relationship, Synergy, Time

Pie Chart 2

Use this Pie Chart to show percentages relative to the whole.

Pie Chart
Pie Chart
Amount or Value, Comparison, Relationship, Synergy, Time

Pie Chart

Use this Pie Chart to show percentages relative to the whole.

Peg Graphic 2
Peg Graphic 2
Amount or Value, Hierarchy

Peg Graphic 2

Use this Peg Graphic to show interconnectivity of entities or ideas to create a unified whole (think "Legos").

Peg Graphic
Peg Graphic
Amount or Value, Hierarchy

Peg Graphic

Use this Peg Graphic to show interconnectivity of entities or ideas to create a unified whole (think "Legos").

Organizational Chart 3
Organizational Chart 3
Amount or Value, Architecture or Structure, Hierarchy, Relationship, Synergy

Organizational Chart 3

Use this Organizational Chart to depict hierarchy, arrangement, structure, and/or relationship of a group of elements (e.g., an organization and…

Organizational Chart 2
Organizational Chart 2
Amount or Value, Architecture or Structure, Hierarchy, Relationship, Synergy

Organizational Chart 2

Use this Organizational Chart to depict hierarchy, arrangement, structure, and/or relationship of a group of elements (e.g., an organization and…

Organizational Chart
Organizational Chart
Amount or Value, Architecture or Structure, Hierarchy, Relationship, Synergy

Organizational Chart

Use this Organizational Chart to depict hierarchy, arrangement, structure, and/or relationship of a group of elements (e.g., an organization and…

Network Diagram
Network Diagram
Amount or Value, Architecture or Structure, Hierarchy, Process or Flow, Relationship

Network Diagram

Use these Network Diagram icons and symbols to build your own Network Diagrams.

Map Graphic 3
Map Graphic 3
Amount or Value, Location or Distance, Relationship

Map Graphic 3

Use this graphic to show regions, countries, cities, and locations of your offices, headquarters, corporate reach, bases, etc.

Map Graphic 2
Map Graphic 2
Amount or Value, Location or Distance, Relationship

Map Graphic 2

Use this graphic to show regions, countries, cities, and locations of your offices, headquarters, corporate reach, bases, etc.

Map Graphic
Map Graphic
Amount or Value, Location or Distance, Relationship

Map Graphic

Use this graphic to show regions, countries, cities, and locations of your offices, headquarters, corporate reach, bases, etc.

Icons 5
Icons 5

Icons 5

Use this graphic as an icon, symbol, or to display your digital information.

Icons 4
Icons 4

Icons 4

Use this graphic as an icon, symbol, or to display your digital information.

Icons 3
Icons 3

Icons 3

Use this graphic as an icon, symbol, or to display your digital information.

Icons 2
Icons 2

Icons 2

Use this graphic as an icon, symbol, or to display your digital information.

Icons
Icons

Icons

Use this graphic as an icon, symbol, or to display your digital information.

Loop Graphic 4
Loop Graphic 4
Cause and Effect, Process or Flow, Relationship, Synergy

Loop Graphic 4

Use this Looping Graphic to show repeatable processes.

Loop Graphic 3
Loop Graphic 3
Cause and Effect, Process or Flow, Relationship, Synergy

Loop Graphic 3

Use this Looping Graphic to show repeatable processes.

Loop Graphic 2
Loop Graphic 2
Cause and Effect, Process or Flow, Relationship, Synergy

Loop Graphic 2

Use this Looping Graphic to show repeatable processes.

Loop Graphic
Loop Graphic
Cause and Effect, Process or Flow, Relationship, Synergy

Loop Graphic

Use this Looping Graphic to show repeatable processes.

Line Chart 2
Line Chart 2
Amount or Value, Comparison, Location or Distance, Process or Flow, Relationship, Time, Transition

Line Chart 2

Use this Line Chart/Bar Chart hybrid to show quantitative data. This graphic is data driven.

Line Chart
Line Chart
Amount or Value, Comparison, Location or Distance, Process or Flow, Relationship, Time, Transition

Line Chart

Use this Line Chart/Bar Chart hybrid to show quantitative data. This graphic is data driven.

Candlestick Chart
Candlestick Chart
Amount or Value, Comparison, Relationship, Time

Candlestick Chart

Use this Candlestick Chart to show changes in value and other information pertaining to stocks, bonds, commodities, etc. This graphic…

Hexagon Graphic 2
Hexagon Graphic 2
Architecture or Structure, Hierarchy, Synergy

Hexagon Graphic 2

Use this Hexagon Graphic to depict hierarchy, arrangement, structure, and/or relationship of a group of elements.

Hexagon Graphic
Hexagon Graphic
Architecture or Structure, Hierarchy, Synergy

Hexagon Graphic

Use this Hexagon Graphic to depict hierarchy, arrangement, structure, and/or relationship of a group of elements.

Gear Graphic 3
Gear Graphic 3
Architecture or Structure, Cause and Effect, Process or Flow, Relationship, Synergy

Gear Graphic 3

Use this Gear Graphic as to show how parts work together as a whole and a visual metaphor for process…

Gear Graphic 2
Gear Graphic 2
Architecture or Structure, Cause and Effect, Process or Flow, Relationship, Synergy

Gear Graphic 2

Use this Gear Graphic as to show how parts work together as a whole and a visual metaphor for process…

Gear Graphic
Gear Graphic
Architecture or Structure, Cause and Effect, Process or Flow, Relationship, Synergy

Gear Graphic

Use this Gear Graphic as to show how parts work together as a whole and a visual metaphor for process…

Gauge Graphic 3
Gauge Graphic 3
Comparison, Time

Gauge Graphic 3

Use this Gauge Graphic to present data in a unique and professional way.

Gauge Graphic 2
Gauge Graphic 2
Comparison, Time

Gauge Graphic 2

Use this Gauge Graphic to present data in a unique and professional way.

Gauge Graphic
Gauge Graphic
Comparison, Time

Gauge Graphic

Use this Gauge Graphic to present data in a unique and professional way.

Gantt Chart
Gantt Chart
Amount or Value, Cause and Effect, Comparison, Process or Flow, Relationship, Time, Transition

Gantt Chart

Use this Gantt Chart to communicate schedule and activity for tracking, planning, review purposes. (This chart is NOT data driven.)

Zipper Graphic
Zipper Graphic
Architecture or Structure, Relationship, Synergy

Zipper Graphic

Use this Zipper Graphic to show divisions uniting or elements interlocking.

Venn Diagram 6
Venn Diagram 6
Process or Flow, Relationship, Synergy

Venn Diagram 6

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Venn Diagram 5
Venn Diagram 5
Process or Flow, Relationship, Synergy

Venn Diagram 5

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Venn Diagram 4
Venn Diagram 4
Process or Flow, Relationship, Synergy

Venn Diagram 4

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Venn Diagram 3
Venn Diagram 3
Process or Flow, Relationship, Synergy

Venn Diagram 3

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Venn Diagram 2
Venn Diagram 2
Process or Flow, Relationship, Synergy

Venn Diagram 2

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Venn Diagram
Venn Diagram
Process or Flow, Relationship, Synergy

Venn Diagram

Use this Venn Diagram to show the relationship and/or synergy of disparate elements through the overlap of those elements.

Vee Graphic
Vee Graphic
Process or Flow, Relationship, Synergy

Vee Graphic

Use this Vee Diagram to illustrate relationships, and a process for validation and verification. (Also called an IV&V Diagram.)

Tree Graphic 3
Tree Graphic 3
Cause and Effect, Hierarchy, Relationship, Time, Transition

Tree Graphic 3

Use this graphic as a branching diagram or visual metaphor depicting categories and groupings of elements to show cause and…

Tree Graphic 2
Tree Graphic 2
Cause and Effect, Hierarchy, Relationship, Time, Transition

Tree Graphic 2

Use this graphic as a branching diagram or visual metaphor depicting categories and groupings of elements to show cause and…

Tree Graphic
Tree Graphic
Cause and Effect, Hierarchy, Relationship, Time, Transition

Tree Graphic

Use this graphic as a branching diagram or visual metaphor depicting categories and groupings of elements to show cause and…

Timeline Graphic 6
Timeline Graphic 6
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic 6

Use this Timeline to show dates for any month. Highlight the month and days and use the blowouts for detail.

Timeline Graphic 5
Timeline Graphic 5
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic 5

Use this Timeline to show dates for any month. Highlight the month and days and use the blowouts for detail.

Timeline Graphic 4
Timeline Graphic 4
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic 4

Use this Timeline to show dates for any month. Highlight the month and days and use the blowouts for detail.

Timeline Graphic 3
Timeline Graphic 3
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic 3

Use this Timeline to show dates for any month. Highlight the month and days and use the blowouts for detail.

Timeline Graphic 2
Timeline Graphic 2
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic 2

Use this Timeline to show dates for any month. Highlight the month and days and use the blowouts for detail.

Timeline Graphic
Timeline Graphic
Amount or Value, Process or Flow, Relationship, Time, Transition

Timeline Graphic

Use this split Timeline to show dates for any month. Highlight the month and days and use the blowouts for…

Temple Graphic
Temple Graphic
Hierarchy, Relationship, Synergy

Temple Graphic

Use this Temple Graphic to depict steps in a process and show support, grouping, and hierarchy.

TearSheet Graphic 5
TearSheet Graphic 5

TearSheet Graphic 5

Use these document graphics to communicate concepts like news stories, publications, announcements, and many more.

TearSheet Graphic 4
TearSheet Graphic 4

TearSheet Graphic 4

Use these document graphics to communicate concepts like news stories, publications, announcements, and many more.

TearSheet Graphic 3
TearSheet Graphic 3

TearSheet Graphic 3

Use these document graphics to communicate concepts like news stories, publications, announcements, and many more.

TearSheet 2
TearSheet 2

TearSheet 2

Use these document graphics to communicate concepts like news stories, publications, announcements, and many more.

TearSheet Graphic
TearSheet Graphic

TearSheet Graphic

Use these document graphics to communicate concepts like news stories, publications, announcements, and many more.

Table Graphic 4
Table Graphic 4
Amount or Value, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Relationship, Time

Table Graphic 4

Use this Table to correlate data along multiple axes.

Table Graphic 3
Table Graphic 3
Amount or Value, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Relationship, Time

Table Graphic 3

Use this Table to correlate data along multiple axes.

Table Graphic 2
Table Graphic 2
Amount or Value, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Relationship, Time

Table Graphic 2

Use this Table to correlate data along multiple axes.

Table Graphic
Table Graphic
Amount or Value, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Relationship, Time

Table Graphic

Use this Table to correlate data along multiple axes.

Stair Graphic 5
Stair Graphic 5
Amount or Value, Hierarchy, Process or Flow, Relationship, Time, Transition

Stair Graphic 5

Use this Stair Graphic to show steps in a process, as a metaphor for progress, or to illustrate levels.

Stair Graphic 4
Stair Graphic 4
Amount or Value, Hierarchy, Process or Flow, Relationship, Time, Transition

Stair Graphic 4

Use this Stair Graphic to show steps in a process, as a metaphor for progress, or to illustrate levels.

Stair Graphic 3
Stair Graphic 3
Amount or Value, Hierarchy, Process or Flow, Relationship, Time, Transition

Stair Graphic 3

Use this Stair Graphic to show steps in a process, as a metaphor for progress, or to illustrate levels.

Stair Graphic 2
Stair Graphic 2
Amount or Value, Hierarchy, Process or Flow, Relationship, Time, Transition

Stair Graphic 2

Use this Stair Graphic to show steps in a process, as a metaphor for progress, or to illustrate levels.

Stair Graphic
Stair Graphic
Amount or Value, Hierarchy, Process or Flow, Relationship, Time, Transition

Stair Graphic

Use this Stair Graphic to show steps in a process, as a metaphor for progress, or to illustrate levels.

Infographic 9
Infographic 9
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 9

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 8
Infographic 8
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 8

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 7
Infographic 7
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 7

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 6
Infographic 6
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 6

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 5
Infographic 5
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 5

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 4
Infographic 4
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 4

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 3
Infographic 3
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 3

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic 2
Infographic 2
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic 2

Use this Infographic to showcase interconnected information related to a specific topic.

Infographic
Infographic
Amount or Value, Architecture or Structure, Cause and Effect, Comparison, Hierarchy, Location or Distance, Physical Description, Process or Flow, Protection or Isolation, Relationship, Synergy, Time, Transition

Infographic

Use this Infographic to showcase interconnected information related to a specific topic.

Graph Graphic 2
Graph Graphic 2
Amount or Value, Cause and Effect, Comparison, Location or Distance, Process or Flow, Relationship, Synergy, Time, Transition

Graph Graphic 2

Use this Graph to show amounts, values, and time. This graphic is data driven.

Graph Graphic
Graph Graphic
Amount or Value, Cause and Effect, Comparison, Location or Distance, Process or Flow, Relationship, Synergy, Time, Transition

Graph Graphic

Use this Graph to show amounts, values, and time. This graphic is data driven.

Stacked Graphic 3
Stacked Graphic 3
Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Stacked Graphic 3

Use these Stacked Diagram parts to create your stacked diagrams.

Stacked Graphic 2
Stacked Graphic 2
Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Stacked Graphic 2

Use these Stacked Diagram parts to create your stacked diagrams.

Stacked Graphic
Stacked Graphic
Architecture or Structure, Hierarchy, Protection or Isolation, Relationship, Synergy, Time

Stacked Graphic

Use these Stacked Diagram parts to create your stacked diagrams.

Spiral Graphic 5
Spiral Graphic 5
Process or Flow

Spiral Graphic 5

Use this Spiral Graphic as a metaphor that illustrates the evolution of an action, concept, or entity through a cyclical…

Spiral Graphic 4
Spiral Graphic 4
Process or Flow

Spiral Graphic 4

Use this Spiral Graphic as a metaphor that illustrates the evolution of an action, concept, or entity through a cyclical…

Spiral Graphic 3
Spiral Graphic 3
Process or Flow

Spiral Graphic 3

Use this Spiral Graphic as a metaphor that illustrates the evolution of an action, concept, or entity through a cyclical…

Spiral Graphic 2
Spiral Graphic 2
Process or Flow

Spiral Graphic 2

Use this Spiral Graphic as a metaphor that illustrates the evolution of an action, concept, or entity through a cyclical…

Spiral Graphic
Spiral Graphic
Process or Flow

Spiral Graphic

Use this Spiral Graphic as a metaphor that illustrates the evolution of an action, concept, or entity through a cyclical…

Funnel Graphic 7
Funnel Graphic 7
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 7

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic 6
Funnel Graphic 6
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 6

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic 5
Funnel Graphic 5
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 5

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic 4
Funnel Graphic 4
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 4

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic 3
Funnel Graphic 3
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 3

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic
Funnel Graphic
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Funnel Graphic 2
Funnel Graphic 2
Process or Flow, Relationship, Synergy, Transition

Funnel Graphic 2

Use this Funnel Graphic as a metaphor showing the passing of elements through a conduit (the funnel) resulting in the…

Scale Graphic
Scale Graphic
Amount or Value, Comparison, Relationship

Scale Graphic

Use this Scale Graphic to show comparisons and as a metaphor for assessment, evaluation, and judgment. Includes two additional slides…

Pyramid Graphic 4
Pyramid Graphic 4
Hierarchy, Process or Flow, Synergy, Time

Pyramid Graphic 4

Use this Pyramid Graphic to show hierarchy, arrangement, structure, and/or relationship of a group of elements. The bottom elements support…

Pyramid Graphic 3
Pyramid Graphic 3
Hierarchy, Process or Flow, Synergy, Time

Pyramid Graphic 3

Use this Pyramid Graphic to show hierarchy, arrangement, structure, and/or relationship of a group of elements. The bottom elements support…

Pyramid Graphic 2
Pyramid Graphic 2
Hierarchy, Process or Flow, Synergy, Time

Pyramid Graphic 2

Use this Pyramid Graphic to show hierarchy, arrangement, structure, and/or relationship of a group of elements. The bottom elements support…

Road Graphic 2
Road Graphic 2
Synergy

Road Graphic 2

Use this Road Graphic as a metaphor to depict the path between the “as is” or “before” state to the…

Road Graphic 3
Road Graphic 3
Synergy

Road Graphic 3

Use this Road Graphic as a metaphor to depict the path between the “as is” or “before” state to the…

Pyramid Graphic
Pyramid Graphic
Hierarchy, Process or Flow, Synergy, Time

Pyramid Graphic

Use this Pyramid Graphic to show hierarchy, arrangement, structure, and/or relationship of a group of elements. The bottom elements support…

Road Graphic
Road Graphic
Synergy

Road Graphic

Use this Road Graphic as a metaphor to depict the path between the “as is” or “before” state to the…

Reacting to what we see is instinctual. In some instances, our reactions can mean the difference between life and death. Fortunately for us, viewing a business’s proposals, presentations, websites, or marketing materials is not life threatening, although it taps into similar feelings and reactions that then become judgements about what is being reviewed.

The style of your graphics says a lot about your solution and your company. Do you want to be seen as safe or innovative? Traditional or modern? Whether you like it or not, the look and feel of your proposals communicate these concepts at a glance. The key is to appear as you want to be seen. To elicit a targeted response based on the style you choose.

There are three prevailing design styles in modern business marketing design: skeuomorphism, flat, and material design. (For the purposes of article, the following are broad definitions. There are nuances and subtleties within each style, which I do not address here.)

Skeuomorphism echoes reality. The designer’s intent is to use intuitive, familiar visual cues that help the audience recognize and understand the element depicted. It is sometimes used to trick the eye into making a design look and feel real. Examples of skeuomorphism include 3D elements, gradients, textures, drop shadows, bevels, and highlights. The following is an example of an iceberg graphic that I made in the skeumorphic design style.

Flat design is the sometimes extreme simplification of all design elements. The designer intentionally removes unnecessary aesthetic enhancements (e.g., gradients, shadows, highlights). It is almost the opposite of skeuomorphism. The following is an example of a temple graphic I made in the flat design style.

Material design is a hybrid of both skeuomorphic and flat design aesthetics. Material is the newest style of the three. It uses skeuomorphism, as needed, to communicate meaning, provide hierarchy, and add visual interest. Usually, the skeuomorphic elements are simplified to complement the flat features. The following is an example of a Venn graphic I designed in the material design style.

Which is better? All three have pros and cons. The subject matter, content, and medium play a role in which style works better. For example, if you are developing a basic user interface (UI), flat design usually loads faster.

For business graphics, I recommend the material design style because it appeals to the broadest audience. Many times, your business materials are reviewed by a mixed group of potential clients with different preferences, biases, backgrounds, and ages; therefore, I use that latitude in material design to visually appeal to everyone in some way. Graphics that look real (skeuomorphic) often appeals to an older audience and simplified design (flat) appeals to a younger audience.Using extreme skeuomorphism, which looks hyperreal or is an overly embellished reality, is considered an outdated style.On the other hand,flat design can be seen as (too) easy to make and the associated content can be devalued. The audience may think, “This is a serious topic, and this graphic looks as if it was made in a few minutes. Are they taking this bid seriously? Is this the best I can expect from them?” The following two iceberg graphics compare two design styles: skeuomorphism versus flat. Which do you prefer and why?

When choosing a style, avoid your own bias. You are not the decision maker. You are not the person who chooses the winner. Instead, consider the style that is consistent with how you want your company and solution to be seen. If you know the customer well, then create graphics that will appeal to them.

With the material design, you want to avoid extremes. Balance the two styles and use the best of each. Below are four examples of graphics created in the material style. Notice the clean, simple, unembellished 3D coupled with flat design elements. (View more examples of graphics that combine both styles at Build-a-Graphic PowerPoint Add-In Billion Dollar Graphics.)

As you study your company’s brand and customer’s preferences, you will soon uncover the graphic style that best reflects both—and you will win more clients.

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